This was mentioned, somewhat sniffily, by Ed Stourton on this morning’s Today Programme (Radio Four: the wife insists). But then, he isn’t in it. Perhaps he wasn’t up for wearing a posing pouch. Sure beats a red nose…
It’s part of an experiment conducted by the programme on so-called viral marketing. It’s a bit clumsy and too long, but it does illustrate the concept, I think. And all kudos to Evan Davies for agreeing to…participate so fully. Watch and wonder.
Notably few viewings, incidentally, but I am writing this before 9.00am…
Today want to know how far this video spreads through people like me blogging, tweeting or emailing it. Well… I think I’ve given them enough help.

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